Press Release: Revell Announces Star Wars SnapTite Kits
Friday, February 15. 2008
Northbrook, IL (February 15, 2008) -– Revell today announced its exclusive license to distribute SnapTite kits for Star Wars. The addition of this license, to Revell’s already existing long list of licenses, enables the company to continue to drive the model kit industry through subject matter and themes.
"“Creative application of licensing is an important driver to Revell’s success with different segments of the market,"” said Mike Brezette, Revell marketing vice president. “While it’s important to continue to provide models with historical relevance for those 55 and over, we realize that our Star Wars license is important to appeal to younger children and teens.
The SnapTite Star Wars kits available today at Target*, hobby stores and online are Anakin Jedi Star Fighter, Obi-wan Jedi Star Fighter, Millennium Falcon, Droid Tri-fighter and All-terrain Recon Transport AT-RT. These snap together models come pre-colored and pre-decorated, requiring no paint, stickers or glue. Depending on the model, these SnapTite kits range in suggested retail price from $16.95 to $53.95 (USD).
Revell plans to continue to release SnapTite kits for Star Wars throughout 2008. Star Wars enthusiasts can expect the ARC-170 Starfighter and the X-Wing Fighter in May, as well as the Imperial Shuttle in August.
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* Anakin Jedi Star Fighter, Obi-wan Jedi Star Fighter are models available at Target.
"“Creative application of licensing is an important driver to Revell’s success with different segments of the market,"” said Mike Brezette, Revell marketing vice president. “While it’s important to continue to provide models with historical relevance for those 55 and over, we realize that our Star Wars license is important to appeal to younger children and teens.
The SnapTite Star Wars kits available today at Target*, hobby stores and online are Anakin Jedi Star Fighter, Obi-wan Jedi Star Fighter, Millennium Falcon, Droid Tri-fighter and All-terrain Recon Transport AT-RT. These snap together models come pre-colored and pre-decorated, requiring no paint, stickers or glue. Depending on the model, these SnapTite kits range in suggested retail price from $16.95 to $53.95 (USD).
Revell plans to continue to release SnapTite kits for Star Wars throughout 2008. Star Wars enthusiasts can expect the ARC-170 Starfighter and the X-Wing Fighter in May, as well as the Imperial Shuttle in August.
###
* Anakin Jedi Star Fighter, Obi-wan Jedi Star Fighter are models available at Target.
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