Press Release: Hess Toy Truck Available for Online Purchase for First Time in Product's 48-Year History
Tuesday, October 2. 2012
Hess Corporation today announced that the Hess Toy Truck, a holiday tradition for 48 years on the East Coast, will be available for purchase online this year for the first time. Details of the 2012 Hess Toy Truck will be announced Nov. 1 and will go on sale Nov. 9 at participating Hess and Hess Express retail stores and at www.hesstoytruck.com. Preordering is available online starting Nov. 1.
"Generations of families and fans have made the Hess Toy Truck part of their holiday celebrations and have come to appreciate its history, quality and value," said Rick Lawlor, Vice President Retail Marketing at Hess. "We believe the time is right to introduce this tradition to families across the country, as the demand for and legacy of the Hess Toy Truck has grown well beyond our retail market of 16 East Coast states."
Hess will implement an integrated marketing plan that combines online media buys and traditional ad buys with expanded social media efforts, as well as ties to the free Hess Express mobile app, to reach Hess Toy Truck fans across the United States.
"Generations of families and fans have made the Hess Toy Truck part of their holiday celebrations and have come to appreciate its history, quality and value," said Rick Lawlor, Vice President Retail Marketing at Hess. "We believe the time is right to introduce this tradition to families across the country, as the demand for and legacy of the Hess Toy Truck has grown well beyond our retail market of 16 East Coast states."
Hess will implement an integrated marketing plan that combines online media buys and traditional ad buys with expanded social media efforts, as well as ties to the free Hess Express mobile app, to reach Hess Toy Truck fans across the United States.
- Also for the first time, Toy Truck fans can work together to reveal the truck early. Beginning Oct. 22, fans, through a variety of linked social actions on the Hess Express Facebook page (www.facebook.com/hessexpress), will be able to slowly reveal—via hints and image pieces—the new Toy Truck model before the official Nov. 1 launch.
- A new virtual Hess Toy Truck Collection website feature will enable fans to indicate which Hess Toy Trucks they own from past years, reminisce about holidays when they received the truck and earn digital toy truck collector badges to share with their friends on Facebook.
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