Press Release: Revell Inks New 3-Year Licensing Agreement with NASCAR Team Properties for Scale Models
Tuesday, October 13. 2015
Leading scale plastic model kit manufacturer Revell Inc. today announced a three-year licensing agreement with NASCAR Team Propertiesâ„¢ for production of 1:24 scale snap and glue-style plastic model kits for NASCAR Sprint Cup Series™ star drivers' cars.
In December, Revell will release models of Brad Keselowski's No. 2 Ford Fusion and Joey Logano's No. 22 Ford Fusion of Team Penske. Kits for Jimmie Johnson's No. 48 Chevrolet SS and Dale Earnhardt Jr.'s No. 88 Chevrolet SS of Hendrick Motorsports will follow in early 2016.
Those four kits will feature Revell's new SnapTite® Max™ model design for modelers ages 8 and up, each with 25-30 pre-decorated snap-together pieces that simplify the model building experience in order to engage a new generation in the hobby.
Paint-and-glue model kits of four more cars fielded by NASCAR® teams will be added to the collection in 2016 and 2017, providing model enthusiasts and NASCAR fans even more accuracy through full engine parts, a higher level of interior and chassis detail and waterslide decals to fully capture the essence of your favorite race car.
All kits in the series represent the first plastic models to accurately replicate the technical height, width and design standards of the NASCAR Sprint Cup Series Gen-6 body style introduced in 2013.
The agreement with NASCAR Team Properties revives Revell's relationship with the industry, which dates back to the 1980s. Revell has produced more than 100 NASCAR-based models to date and is currently the only manufacturer of NASCAR plastic model kits.
"NASCAR has a massive television and mobile audience each race weekend, cross-generational appeal with Nielsen Scarborough reporting one in three NASCAR fans have children under the age of 18, and eye catching car designs and graphics. All of these factors make the sport a natural fit for modeling," said Lou Aguilera, Vice President and General Manager, Revell. "This licensing agreement gives us the opportunity to offer new NASCAR Officially Licensed options for young and old fans alike."
Revell's NASCAR Officially Licensed SnapTite Max model kits will retail for $24.95 and be available through hobby shops and leading retail stores.
In December, Revell will release models of Brad Keselowski's No. 2 Ford Fusion and Joey Logano's No. 22 Ford Fusion of Team Penske. Kits for Jimmie Johnson's No. 48 Chevrolet SS and Dale Earnhardt Jr.'s No. 88 Chevrolet SS of Hendrick Motorsports will follow in early 2016.
Those four kits will feature Revell's new SnapTite® Max™ model design for modelers ages 8 and up, each with 25-30 pre-decorated snap-together pieces that simplify the model building experience in order to engage a new generation in the hobby.
Paint-and-glue model kits of four more cars fielded by NASCAR® teams will be added to the collection in 2016 and 2017, providing model enthusiasts and NASCAR fans even more accuracy through full engine parts, a higher level of interior and chassis detail and waterslide decals to fully capture the essence of your favorite race car.
All kits in the series represent the first plastic models to accurately replicate the technical height, width and design standards of the NASCAR Sprint Cup Series Gen-6 body style introduced in 2013.
The agreement with NASCAR Team Properties revives Revell's relationship with the industry, which dates back to the 1980s. Revell has produced more than 100 NASCAR-based models to date and is currently the only manufacturer of NASCAR plastic model kits.
"NASCAR has a massive television and mobile audience each race weekend, cross-generational appeal with Nielsen Scarborough reporting one in three NASCAR fans have children under the age of 18, and eye catching car designs and graphics. All of these factors make the sport a natural fit for modeling," said Lou Aguilera, Vice President and General Manager, Revell. "This licensing agreement gives us the opportunity to offer new NASCAR Officially Licensed options for young and old fans alike."
Revell's NASCAR Officially Licensed SnapTite Max model kits will retail for $24.95 and be available through hobby shops and leading retail stores.
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